The carpet beater is an icon.
In Israel, it connects to our childhood memories and our material culture. Over the years, Its use is decreasing, but its charm of simplicity remains. The beater carry autobiography of craft and materials that once defined it, and tells a story of formal transformation, intergenerational changes in production methods, our attitude as a society to time and usefulness, and our desire to cherish the simple objects and crafts.
In the series I created, I asked questions that helped me examine the ancient charm of the beater:
What's the choreography that accompanies it? where and how do we display it? What materials characterize it? Which elements do not impair its function, and what leaves it only as an icon.
Mostly I tried to create from a primitive, instinctive, simple place, just like the beater.